Produced Media Element (IN PROGRESS)
Consumer Insight: People are afraid to buy Little Trees air fresheners because they're worried that it won't do enough to mask the smell of their car.
Creative Strategy: Little Trees may not do enough to completely transport you away from your commute, but they'll make your car smell better. And that's enough.
Copywriters: McKay Fritz, Carter Halvorsen
Art Directors: Sav Chapple, Charlotte Ward, Sydney Christensen
Content Creator: Daniela Aaron