Little Trees

Produced Media Element (IN PROGRESS)

Consumer Insight: People are afraid to buy Little Trees air fresheners because they're worried that it won't do enough to mask the smell of their car.

Creative Strategy: Little Trees may not do enough to completely transport you away from your commute, but they'll make your car smell better. And that's enough.

Copywriters: McKay Fritz, Carter Halvorsen

Art Directors: Sav Chapple, Charlotte Ward, Sydney Christensen 

Content Creator: Daniela Aaron