Emergen-C

Produced Media Element

Consumer Insight: Young adults often find themselves in precarious situations where they feel they might become sick. which is especially concerning for them because they can't afford to take sick days.

Creative Strategy: Emergen-C is a preventive measure people can take to avoid getting sick, so it's important to take it before encountering inevitable germy scenarios.

Copywriter: McKay Fritz

Art Director: Kate Slobodian 

Content Creator: Remington Butler