Produced Media Element
Consumer Insight: Young adults often find themselves in precarious situations where they feel they might become sick. which is especially concerning for them because they can't afford to take sick days.
Creative Strategy: Emergen-C is a preventive measure people can take to avoid getting sick, so it's important to take it before encountering inevitable germy scenarios.
Copywriter: McKay Fritz
Art Director: Kate Slobodian
Content Creator: Remington Butler