Consumer Insight: Choosing a pair of glasses is a decision that has much higher stakes than most fashion choices, and people worry that the wrong pair would throw off their whole aesthetic.
Creative Strategy: As the producer of some of the most beautiful frames, Warby Parker proves stylish glasses can add to an aesthetic rather than detract or distract from it.
Copywriter/Photographer: McKay Fritz
Copywriter/Strategist: Sam Smith
Art Director: Kate Slobodian