Warby Parker


Consumer Insight: Choosing a pair of glasses is a decision that has much higher stakes than most fashion choices, and people worry that the wrong pair would throw off their whole aesthetic. 

Creative Strategy: As the producer of some of the most beautiful frames, Warby Parker proves stylish glasses can add to an aesthetic rather than detract or distract from it.

Screen Shot 2021-12-09 at 12.13.00 AM.png
one off-4.jpg
Screen Shot 2021-12-09 at 12.12.22 AM.png
one off-5.jpg

Copywriter/Photographer: McKay Fritz

Copywriter/Strategist: Sam Smith

Art Director: Kate Slobodian