Warby Parker

One-Off

Consumer Insight: Choosing a pair of glasses is a decision that has much higher stakes than most fashion choices, and people worry that the wrong pair would throw off their whole aesthetic. 

Creative Strategy: As the producer of some of the most beautiful frames, Warby Parker proves stylish glasses can add to an aesthetic rather than detract or distract from it.

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Copywriter/Photographer: McKay Fritz

Copywriter/Strategist: Sam Smith

Art Director: Kate Slobodian