Wendy's

Best of 330 (Chris Cutri)

Consumer Insight: Companies go to ridiculous lengths to take advantage of people's holiday cheer for profit, and that can be off-putting for many holiday enthusiasts.

Creative Strategy: In a series of TikToks, Wendy's takes "fights back" against McDonald's Mariah Carey Christmas menu in a way that's both criticizing of McDonald's and comically self-deprecating .

Copywriter/Editor: McKay Fritz

Copywriter: Camille Whisenat