Cheesecake Factory
CHEESECAKE FACTORY IS ALREADY INFAMOUS FOR THEIR MASSIVE MENU. WELL, THEY'RE ABOUT TO BECOME A LOT MORE INFAMOUS.
STEP 1: ON APRIL FOOL'S DAY, THE CHEESECAKE FACTORY WILL REPLACE ALL OF THEIR MENUS WITH AN ACTUAL NOVEL. THE NOVEL FUNCTIONS AS A MENU AND STILL CONTAINS ALL 250 ITEMS, BUT THEY ARE NOW PART OF A 200 PAGE LONG CHILDREN'S STORY.
STEP 2: RIDING ON THE UPROAR THAT THE APRIL FOOL'S DAY PRANK WILL CAUSE, AUDIBLE WILL FEATURE THE CHEESECAKE FACTORY MENU NOVEL ON THEIR HOMEPAGE FOR FREE.
STEP 3: THOSE DEDICATED ENOUGH TO LISTEN TO THE ENTIRE STORY ON AUDIBLE WILL FIND THAT THEY HAVE EARNED A "GOLDEN CRICKET" AND A CHANCE TO CREATE THEIR OWN UNIQUE CHEESECAKE FLAVOR. THE SOCIAL MEDIA UPROAR WILL BE IMMEDIATE.
Copywriter: McKay Fritz
Art Director: Gwynie Bahr