Pilot Pens

Campaign

Consumer Insight: There are few things more annoying than buying good pens just to have someone "borrow" one without returning it.

Creative Strategy: Pilot G2 pens are so good that one ought to go to great lengths to prevent them from being stolen, lost, or otherwise taken.

Print Ads

pilot print ads-02.png

TV Spot

Fake Product Promotional Stunt

Ambient Execution

I Love You But That's Not Yours

A Children's Book about Asking For Your Pens Back

Director/Copywriter: McKay Fritz

Art Director: Katie Jane Powell

Producer: Gabi Russell

DP/Editor: Harrison Koford