Consumer Insight: There are few things more annoying than buying good pens just to have someone "borrow" one without returning it.
Creative Strategy: Pilot G2 pens are so good that one ought to go to great lengths to prevent them from being stolen, lost, or otherwise taken.
Fake Product Promotional Stunt
I Love You But That's Not Yours
A Children's Book about Asking For Your Pens Back
Director/Copywriter: McKay Fritz
Art Director: Katie Jane Powell
Producer: Gabi Russell
DP/Editor: Harrison Koford